your marketing department, our office

all the talent, alignment & accountability without the payroll

We’re a group of wicked-smart, straight-shooting, modern-day marketers who are hell-bent on growing businesses and relationships.


Genuine people who do the right thing.
Inspiring the name Bonafide, our values are at the heart of every person we hire and every decision we make.


Strategy meets creativity to produce results.
Growing businesses is what we do and we take it seriously. And every day we work hard at getting even better at it.


To success and long-lasting partnerships.
Our clients trust us with the success of their businesses. To us, that means a lot. We’ll do whatever it takes to deliver.

Meet the Family

Our company was founded on the premise that great work doesn’t have to come at the expense of good times. With a little bit of luck and a lot of hard work, we’ve built a close-knit team of awesome people who love what they do.

Shareef Defrawi

President & Founder


Aylin Poulton

Vice President


Louise “Weezus” Armstrong

Marketing Strategist


Andrea Velazquez

Marketing Strategist

Nicole Letendre

Marketing Strategist


Madeleine “Maddie” Rodriguez

Marketing Strategist


Brianne Hodenfield

Marketing Coordinator


Lia Floyd

Marketing Coordinator

Yousef Defrawi

Marketing Coordinator


Beto Molinari

Marketing Coordinator


Roberto Mejia

Director of Technology


Dawn Mathis

Lead Developer

Sook Lee

Art Director


Kelly Taylor

Graphic Design


Brittany Defrawi

Office Administrator


A little about us

A couple of things you should probably know about what it’s like to work with us.

we “get” what you do

No industry is too complicated. We use research, interviews and more to thoroughly understand how your business works and how your customers buy from you.

a focus on value

Anyone can throw a pile of money into advertising and call it a day. We prioritize by opportunity, looking for the best value and return on your investment with everything we do.

no outsourcing

Our marketing is done in-house and with talented, local creatives to maintain control of the process and keep quality at its best. We never, ever pawn off work to the lowest bidder.


We believe in communicating frequently; it keeps everybody on the same page and facilitates progress. We meet weekly or biweekly via conference calls to talk strategy, get updates and report.

a team effort

Client campaigns are spearheaded by a digital marketing strategist and backed by a team of experts in SEO, content marketing, online PR, social media, analytics and technology.

a process approach

We’ve developed a systematic approach to researching, planning and executing successful marketing campaigns. You always know what to expect and you’re never left in the dark.

now, a little about you

We work with growth-minded companies who believe they can get more out of the web, technology and social platforms. Our most successful clients exhibit the qualities below.


You’re serious about growth. You know what you want and you go after it. You’re not satisfied with mediocrity or the status quo.

Bought In

You’re on board. You get that harnessing the power of the internet can have a major impact on the overall success of your company.

Thought Leader

You’re good at what you do. You’re eager to position yourself as an industry authority by helping and educating others.


You’re eager to try new things and challenge antiquated notions of how things are done. You always want to stay ahead of the curve.

an Awesome client, on working with us

100% of our marketing is done on the internet and we trust Bonafide to handle all of it. I am thoroughly impressed and grateful for what they've been able to do for my practice. Our growth has been phenomenal and we owe it all to them.

Dr. Mark Khorsandi | Owner · Migraine Relief Center