About Top Tax Defenders
Top Tax Defenders is a leading Houston tax resolution firm specializing in IRS problems. With extensive expertise in a wide range of issues, from unpaid back taxes to wage garnishments and beyond, the company prides itself on protecting its clients and upholding their rights.
Goals / Challenges
Before partnering with Bonafide, Top Tax Defenders had no online presence. Instead, they relied heavily on radio and billboard advertising, making it difficult to track leads and reach new customers in a highly competitive industry. They knew the opportunity for growth was there – but they couldn’t capitalize on it through their existing marketing efforts.
The Process / The Solution / What We Did
Bonafide implemented a comprehensive marketing strategy to help Top Tax Defenders increase their customer base – and their market share. To start, we developed a wide variety of educational content, including articles and blog posts, to attract prospects to the site and answer their most common tax questions. To generate more leads, additional “premium” content like eBooks and case studies was offered to visitors in exchange for their contact information.
We also launched extensive SEO and PPC campaigns to connect Top Tax Defenders to the people that needed them most. In addition, we incorporated remarketing technology into our strategy to draw visitors back to the site and request consultations. Finally, we helped Top Tax Defenders increase visibility and demonstrate industry expertise by contributing informative guest articles to several tax and business websites. Our closed loop analytics approach meant we helped the company tie new customers to the specific marketing channel that attracted them – so Top Tax Defenders could continue to bring in more new business.
Results/ How It Worked
Our content-based marketing strategy quickly paid off in the form of increased traffic, leads and new customers. We’ve helped Top Tax Defenders improve traffic by 21x and generate 25x more leads – all while reducing their cost per lead and cost of customer acquisition to less than half of what they were with standalone outbound marketing efforts.